The seven immutable laws of negotiation

Yes, we had to look it up as well. Immutable - according to the Oxford English Dictionary - means: "not subject to or susceptible to change. Unalterable."

It dates back to 1621, which explains why I haven't used it down the pub.

Seriously, the subject of negotiation skills is particularly important during these depressing times. If you don't have the skills, you will leave profit on the table or be forced to accept difficult terms of contract. Both are bad news when business is tight and competition rising.

To help, our partners at the International Association of Contract and Commercial Management (IACCM) are putting on a webinar. The speaker, Ron Hubsher, explains:

"To Members of the IACCM Negotiation and Sales Policy Communities of Interest: Please join us!

Ask the Expert - The Seven Immutable Laws of Sales Negotiation

When: Thursday 02/19/2009 - 16:00 British Time, 17:00 Central European, 11 am Eastern US, 8 am Pacific US

"Sales negotiaion is not conflict resolution. It is about co-creating a great agreement that allows the seller and buyer to create a great relationship, not creating a marginally better agreement based on fear and reprisals."

Join us when we speak with sales negotiation expert and author, Ron Hubsher. Learn what Ron refers to as the "7 Immutable Laws" of sales negotiation and how understanding these laws you can get your asking price, create more value for both you and the buyer, and take your relationship to the next level.

To register, go to: http://www.etouches.com/ask112

Please note that IACCM Ask the expert calls are paid for by the membership, thus this call is free to paid members. There is a minimal charge to cover costs for Guest, Newsletter or Free membership participants. If you have a question about what your membership status is, contact info@iaccm.com or log in to http://www.iaccm.com and look at your membership type on the top of the page.

About the Expert: Ron Hubsher

Ron Hubsher is CEO of the Sales Optimization Group,an international sales and negotiation training and consulting organization. The company assists clients in financial services; technology, professional services, business services and manufacturing accelerate sales by using its patent pending sales and negotiation methodologies and tools. Some of their notable clients include Adobe, Morgan Stanley, Prudential, ADP, Sun Microsystems, Comcast, Columbia Business School and others.

He is regularly asked to participate, contribute, present and share his sales and negotiation thought leadership at many conferences and with publications including the BusinessWeek, LA Times, Inc. Magazine, Selling Power Magazine, America Marketing Association, Columbia Business School Alumni Association, Wharton Alumni Association, University of Chicago Graduate School of Business Sales Leadership Roundtable, National Association of Small Business Investment Companies, The Indus Enterprise, Marketing Executives Network, Webex, CRM Radio, CRM Guru and others.

Mr. Hubsher is the author of the book "Closing Time: The 7 Immutable Laws of Sales Negotiation". Sounds a corker.

So there you have it, another almost free source of expert opinion brought to you by Aligned Solutions Ltd.

Did you guess where the photograph was taken? It's the superb Alnwick Gardens in the County of Northumberland, England, very close to where the Harry Potter movies were shot.

And now you even know what 'immutable' means.

DW.